Half A BridgeCREATIVE STUDIO
Where imagination meets reality.
Creating immersive spatial AI experiences and games with franchise potential across entertainment, media, toys, and merchandise.
Bringing Virtual Toys to Life
We're pioneering the first wave of truly believable AI-powered characters through generative AI, real-time inference, and emotion-aware agents. Our virtual toys feature persistent memory, expressive voices, spatial awareness, and emergent behaviors—creating character-centric XR experiences where players form genuine bonds with their virtual companions. Breakthroughs in multimodal reasoning, spatial understanding, and real-time scene intelligence enable our characters to perceive, interpret, and respond to the player's environment in natural, believable ways. This unlocks entirely new forms of mixed-reality interaction, where toys blend between your physical and virtual spaces.
.png)
.png)
.png)
.png)
.png)
prototypes and concept art, hand-crafted in Quill
AI Companions
Intelligent virtual toys that learn, grow, and form genuine relationships with players over time.
Mixed Reality Worlds
Spatial understanding enables toys to interact with real environments and create playful micro-worlds.
Generative Systems
Advanced AI creates emergent behaviors and dynamic storytelling that evolves with each interaction.
Cross-Platform
Seamlessly integrated experiences across Meta Quest 3, mobile, and next-generation smart devices.
The First Spatial AI-Native Franchise
Just as cinema birthed Hollywood franchises, spatial AI will birth the next—and Half A Bridge is first. Our platform creates persistent presence where your toys live in your physical room 24/7, always waiting for you to interact with them. They learn, grow, and form genuine relationships that deepen over time. These experiences scale across different IP franchises, spanning media and physical toy manufacturing, extending product longevity into the future, and are built to integrate seamlessly with the next generation of technology.
This is impossible in any other medium—and will create the deepest emotional bonds we've ever seen in digital entertainment.
Meet the Team
Experienced creators, technologists, and visionaries working together to bring virtual toys to life.
.png)
Ming Chang↗
Founder / Creative
20+ years experience in art & entrepreneurship. Founded 37 Entertainment (acquired by DreamWorks), led for 7 years. Founded Moboo, securing over $20M to build an innovative mobile platform. Former DreamWorks Animator & Head of Production, Lucasfilm Lighting Technical Director.
Frank Zhu↗
Co-Founder / Business
Venture Partner at BitKraft. Former Managing Director at Riot Games, CEO of Shanghai Oriental DreamWorks, Toys Category Manager at Disney, and Executive Vice President of Taomee Entertainment. Expert in gaming, entertainment franchises, and strategic partnerships.